Filter Coffee Maker - Design Concept

September 2025

The Brewer - Filter Coffee Maker

Industrial Design & Product Visualization

The brand USM makes modular furniture. Most of their pieces are big and have a premium price tag. I imagine this coffee maker as the entry to USM's world. Made to hook young people (like me) without the space and money to buy their big pieces.
But give them a few years and they will start shopping the furniture too.

Their furniture was created for offices. Through the hype around interior design they found their way into many homes. For me, their furniture has the vibe of a good running business. If I walk into a sucessfull architecture studio I expect them to have USM furniture everywhere.

Which was the starting point for the story around the coffee maker. If their big pieces stand for established companies, this coffee maker is for start-ups. For the upshot founder with big vision.

During the process I had some challenges to. The coffee maker looked bulky in the beginning. The proportions were off. I fixed it with the "box" in the bottom where the drip tray sits. Now the visual weight was lower. And there is a nice ratio between bottom part and top part.

This project is not associated with or endorsed by the brand in any way.

Problem Slide Design for Start-Ups in Gothenburg

Start-up garage with a industrial design concept coffee maker

The Start-Up Garage

DISCLAIMER

This project is a personal, self-initiated industrial design concept created solely for creative exploration. And because I am a big fan of the brand. It is not affiliated with, endorsed by, or commissioned by USM. All trademarks, product names, and logos remain the property of their respective owners. The purpose of this work is to showcase design thinking and creativity as well as celebrating the brand.